Merbler LLC — Privacy Policy
Last updated: August 11, 2026
Merbler LLC (“Merbler,” “we,” “us,” or “our”) provides an automated missed-call answering and lead-relay service for HVAC businesses (“Business Customers”). This Privacy Policy explains how we collect, use, and protect information in connection with that service.
1.1 Who This Policy Covers
This policy addresses two distinct groups, whose information we treat differently:
• Callers / Consumers — individuals who call an HVAC Business Customer and are answered by Merbler’s automated phone assistant.
• Business Customers — the HVAC company and its owners, employees, or other authorized staff who use Merbler’s service and receive lead notifications.
1.2 Information We Collect From Callers
When Merbler’s automated assistant answers a call on behalf of a Business Customer, it may collect:
• Caller’s name
• A brief description of the HVAC issue
• Service address
• Callback phone number
• Any additional notes the caller provides
This information is collected solely to generate a lead record for the Business Customer to follow up with the caller directly. Merbler does not send SMS messages to callers. A caller’s phone number is used only as callback information relayed to the Business Customer — it is not enrolled in any Merbler SMS program, and callers are never asked for SMS consent during the call.
1.3 Information We Collect From Business Customers
To operate the service, we collect from Business Customers (or their authorized staff):
• Business name and contact information
• The mobile phone number designated to receive lead notifications
• Affirmative SMS opt-in status (see Section 1.4)
• Account and billing information
• Communications with Merbler support
1.4 SMS Communications — Business Customers Only
Merbler sends operational SMS lead notifications to a Business Customer’s designated mobile number only after that Business Customer or authorized staff member affirmatively opts in during onboarding, via an unchecked checkbox they must actively select. These messages are operational/customer-care notifications about calls and leads — not marketing or promotional messages.
• Message frequency: varies based on call/lead volume.
• Message and data rates may apply.
• Reply STOP to opt out of SMS notifications at any time.
• Reply HELP for assistance.
• SMS consent is not a condition of purchasing or using Merbler’s service — Business Customers who decline SMS may still use Merbler and receive lead notifications by email instead.
Mobile information, text messaging originator opt-in data, and consent information will not be sold, rented, or shared with third parties or affiliates for marketing or promotional purposes. Necessary service providers may process this information solely as required to provide and operate the Merbler service, subject to appropriate confidentiality and data-protection obligations.
1.5 How We Use Information
• Caller information is used to generate and relay lead records to the relevant Business Customer.
• Business Customer contact information is used to operate accounts, deliver lead notifications (SMS and/or email), provide support, and bill for services.
• We do not use caller or Business Customer information for advertising, do not sell personal information, and do not share it with third parties except as needed to operate the service (e.g., telephony and messaging infrastructure providers such as Twilio, under their own confidentiality obligations).
1.6 Data Retention
We retain caller lead records and Business Customer account information for as long as reasonably necessary to provide the service, comply with legal obligations, and resolve disputes, after which it is deleted or de-identified.
1.7 Data Security
We use commercially reasonable technical and organizational measures to protect information collected through the service.
1.8 Your Choices
• Business Customers may withdraw SMS consent at any time by replying STOP or contacting support@merbler.com.
• Callers may contact the HVAC business they called directly regarding any information provided during the call, or contact support@merbler.com with questions about how Merbler processes call data.
1.9 Children’s Privacy
Merbler’s service is intended for business use and is not directed to children under 13.
1.10 Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be posted on this page with an updated “Last updated” date.
1.11 Contact Us
Merbler LLC Email: support@merbler.com Website: https://merbler.com
Merbler
Missed-call recovery for owner-operated HVAC companies.
© 2026 Merbler LLC. All rights reserved.
merblerevan@gmail.com · 561-660-1420